Master Technical SEO: The Complete Foundation Guide for Search Success
A clear, senior-level guide to technical SEO: crawling, indexing, speed, structured data, and site architecture with practical prioritization.
Crawling and Indexing
Ensure bots can discover and index only the pages that matter. Keep robots.txt simple; expose sitemaps; return accurate status codes; and prevent soft 404s. Use canonicals to consolidate variants and manage parameters with rules.
Site Architecture and Internal Links
Favor a shallow, logical hierarchy. Build topic clusters with hub-and-spoke linking so bots and users can navigate naturally. Use breadcrumbs and related links to reinforce context.
Performance and Core Web Vitals
Optimize server response, critical rendering path, and asset delivery. Ship smaller JS, adopt image optimization, and cache strategically. Aim to pass LCP, CLS, and INP thresholds on your key templates.
Structured Data and Enhancements
Add schema for entities you want recognized—Organization, Article, Product, FAQ. Validate with Rich Results Test and monitor Search Console enhancements for errors and opportunities.